Most people have tried writing to ChatGPT. But few have learned how to use it properly.
Presenter Nikolaj Lykke Viborg has cracked the code to using AI as a true creative sparring partner – and the result is advertising concepts that can compete with what the largest agencies deliver with full teams of copywriters, graphic designers and strategists.
In this TOOL BOX, Nikolaj shows how he uses AI alone to develop ideas and campaigns that hit the spot – visually, strategically and emotionally. And most importantly: You're going to have to try it yourself.
This isn't about quick shortcuts or fluffy prompts. It's about using AI to think sharper, more creatively, and more efficiently than you thought possible.
If you work in marketing, content or communications – and want to be among those who understand how to use AI creatively and strategically – then this is not something you want to miss.
Practical information
Bring your computer, charger and your ChatGPT login.
If you do not yet have a ChatGPT login, we recommend that you create one before the workshop. We also recommend that you create a plus subscription to ChatGPT ($20 per month), otherwise you will quickly use up the limit in ChatGPT.
You leave from there with:
Programme
Kl. 14.00 am - 14.15 pm
Introduction and round table
Kl. 14.15 am - 15.30 pm
Presentation
Kl. 15.30 am - 16.00 pm
Networking with cake, coffee and water
Kl. 16.00 am - 17.00 pm
Presentation
Who is your presenter?
Nikolaj Lykke Viborg is a consultant at JVR Consult and a presenter at this TOOL BOX.
He is a creative strategist with 10 years of experience in social media and branding, and the creator of several groundbreaking AI campaigns that have changed the way many view the creative potential of AI.
Nikolaj has created LinkedIn campaigns that have been shared worldwide and seen by millions of people on LinkedIn.
His viral print ads are generated entirely in ChatGPT – without the use of a graphic designer or Photoshop – using only well-developed prompts and a sharp idea.
Today, Nikolaj helps companies utilize AI as a creative tool in marketing, and in this TOOL BOX he shows how you can get started yourself.
The event is FREE for members of Billund Business.
For non-members there is a participation fee of DKK 495,- excluding VAT per participant.
Non-paying registrants who fail to attend the event without canceling will be charged a No Show Fee of 195,- excluding VAT.
Josefine is currently studying to become a Service and Experience Economist with a specialization in event management, where she will start a top-up in Innovation and Entrepreneurship this summer.
She primarily helps with communication tasks, including SoMe, updating the website and digital marketing. She also helps where she can, within her areas of expertise.
Josefine has extensive experience in the service and tourism industry, where she has acquired several experience-based skills - including how to best communicate to different target groups, as well as the ability to get a team to lift together. She has recently worked with PR, where she has created content for press releases, SoMe and much more.
Julie manages our communications and marketing.
She has experience in external communication, building websites and digital marketing via newsletters, social media and web content.
Julie is structured, efficient and has a sharp overview. She creates content that engages the target audience – from press releases and newsletters to social media posts, website content and telling a good story.
Marianne has extensive knowledge of workforce needs, recruitment, and retention. She maintains close dialogue with our companies on connecting with students and leads our local HR network for member companies.
Marianne has daily contact with potential and new immigrants looking to settle in Billund Municipality for work. With many years of experience in both the private and public sectors, she specializes in recruitment, training, and upskilling of employees.
Marianne is available to assist companies with international recruitment, helping to convey what may not always be captured on a website or in writing to potential recruits from around the world.
Marianne is our strong local expert in sales, marketing, and business development within retail, tourism, and entrepreneurship.
She brings a solid background with over 25 years of experience as a freelancer and at various agencies, where she has worked on outreach sales, retail concept development, tourism, and business development.
You will meet Marianne daily in our startup environment and business office at Kløvermarken, where she provides guidance and support to entrepreneurs across Billund Municipality. Marianne engages with you on a personal level, quickly identifying challenges and offering clear, actionable solutions. With a sharp focus on online and graphic communication, her goal is to ensure sustainable business practices.
Paul-Erik holds a Master of Science in International Marketing and has many years of experience as a marketing manager in large B2B and B2C companies, including manufacturing and the tourism industry. This has provided him with strong commercial expertise. Additionally, Paul-Erik has spent 10 years as an independent consultant for SMEs.
His focus areas at Billund Business include business development, entrepreneurship, and mentor and investor networks.
Lars brings a strong background in business development and a deep understanding of the business promotion system. With his commercial expertise, you can expect strategic sparring on development and growth.
He has 11 years of experience as an owner-manager and has held director-level positions in several companies.
Lars' areas of focus include business development, green and sustainable transition, digitalisation, competence development, and strategy. He is certified in various business development tools, including The Growth Wheel®.
If you need advice on developing your business, Lars is just a call away.
Marie holds the leadership position in the association, setting the direction in collaboration with the board of directors, and is closely involved in the association’s daily operations and development.
She is responsible for developing the association's strategic initiatives, prioritizing dialogue and networking with members and other key partners who contribute to growth and development in Billund Municipality.
Marie has extensive experience in organizational and business development, change management, sales, strategic communication, as well as network development and facilitation.
You become an A-member with the right to vote if your company is located in Billund Municipality.
You become a B-member without the right to vote if your company is outside Billund Municipality, but you get the same opportunities for exposure and participation in network activities and events.
Are you unsure whether a membership with Billund Business is right for you? Attend one of our upcoming events as a guest and see for yourself.
Contact us on info@billunderhverv.dk, then you can come along as a guest to an optional event if there is room.
