Holidays are no longer just holidays. Today's – and tomorrow's – guests are looking for experiences that awaken all the senses and create memories for life. This applies throughout Billund Municipality.
For this event, we focus on the guests of the future and take a closer look at how we can together develop and strengthen our holiday and experience product. We build on what we already do well, and are inspired by new ideas, concepts and products that will ensure that Billund Municipality continues to be strong in the future – both for current and future guests.
The event will take place at Hotel LEGOLAND®, where Alice Monberg, International Sales Manager at LEGOLAND Billund Resort, will give us an exciting insight into the future and international marketing activities of LEGOLAND Billund Resort. The resort represents the collaboration between the five major attractions, Billund Airport and the Municipalities of Billund, Vejle, Fredericia and Kolding.
In addition, Martin Perregaard-Bitsch, Director of Destination Triangle Area, shares the latest news on current initiatives and the upcoming season's marketing. He also looks back on the results from 2025 and presents expectations for the 2026 season.
Come and learn more about the 2026 season, your guests – and how we can together create even stronger experiences for them.
The event is aimed at those who work in the tourism, adventure, accommodation or restaurant industry, as well as the retail trade in Billund Municipality.
Kl. 08.30 am - 09.00 pm
Morning coffee and networking
Kl. 09.00 am - 09.05 pm
Welcome by Marie Skov Lillelund, director of Billund Business
Kl. 09.05 am - 09.45 pm
Martin Perregaard-Bitsch, director of Destination Triangle Area
Kl. 09.45 am - 10.45 pm
Alice Monberg, international sales manager at LEGOLAND Billund Resort
Kl. 10.45 am - 11.00 pm
Networking and thanks for today by Marie Skov Lillelund, Director of Billund Erhverv
Martin Perregaard-Bitsch
Director of Destination Triangle Area.
Alice Monberg
International Sales Manager at LEGOLAND Billund Resort.
By registering, you agree that your name, title and company, which you provide when registering, may be included in a participant list that can be shared with the other participants at the event.
Please note that we will be taking photos at the event. If you do not wish to appear in the photos, please contact an employee from Billund Erhverv.
Josefine is currently studying to become a Service and Experience Economist with a specialization in event management, where she will start a top-up in Innovation and Entrepreneurship this summer.
She primarily helps with communication tasks, including SoMe, updating the website and digital marketing. She also helps where she can, within her areas of expertise.
Josefine has extensive experience in the service and tourism industry, where she has acquired several experience-based skills - including how to best communicate to different target groups, as well as the ability to get a team to lift together. She has recently worked with PR, where she has created content for press releases, SoMe and much more.
Julie manages our communications and marketing.
She has experience in external communication, building websites and digital marketing via newsletters, social media and web content.
Julie is structured, efficient and has a sharp overview. She creates content that engages the target audience – from press releases and newsletters to social media posts, website content and telling a good story.
Marianne has extensive knowledge of workforce needs, recruitment, and retention. She maintains close dialogue with our companies on connecting with students and leads our local HR network for member companies.
Marianne has daily contact with potential and new immigrants looking to settle in Billund Municipality for work. With many years of experience in both the private and public sectors, she specializes in recruitment, training, and upskilling of employees.
Marianne is available to assist companies with international recruitment, helping to convey what may not always be captured on a website or in writing to potential recruits from around the world.
Marianne is our strong local expert in sales, marketing, and business development within retail, tourism, and entrepreneurship.
She brings a solid background with over 25 years of experience as a freelancer and at various agencies, where she has worked on outreach sales, retail concept development, tourism, and business development.
You will meet Marianne daily in our startup environment and business office at Kløvermarken, where she provides guidance and support to entrepreneurs across Billund Municipality. Marianne engages with you on a personal level, quickly identifying challenges and offering clear, actionable solutions. With a sharp focus on online and graphic communication, her goal is to ensure sustainable business practices.
Paul-Erik holds a Master of Science in International Marketing and has many years of experience as a marketing manager in large B2B and B2C companies, including manufacturing and the tourism industry. This has provided him with strong commercial expertise. Additionally, Paul-Erik has spent 10 years as an independent consultant for SMEs.
His focus areas at Billund Business include business development, entrepreneurship, and mentor and investor networks.
Lars brings a strong background in business development and a deep understanding of the business promotion system. With his commercial expertise, you can expect strategic sparring on development and growth.
He has 11 years of experience as an owner-manager and has held director-level positions in several companies.
Lars' areas of focus include business development, green and sustainable transition, digitalisation, competence development, and strategy. He is certified in various business development tools, including The Growth Wheel®.
If you need advice on developing your business, Lars is just a call away.
Marie holds the leadership position in the association, setting the direction in collaboration with the board of directors, and is closely involved in the association’s daily operations and development.
She is responsible for developing the association's strategic initiatives, prioritizing dialogue and networking with members and other key partners who contribute to growth and development in Billund Municipality.
Marie has extensive experience in organizational and business development, change management, sales, strategic communication, as well as network development and facilitation.
You become an A-member with the right to vote if your company is located in Billund Municipality.
You become a B-member without the right to vote if your company is outside Billund Municipality, but you get the same opportunities for exposure and participation in network activities and events.
Are you unsure whether a membership with Billund Business is right for you? Attend one of our upcoming events as a guest and see for yourself.
Contact us on info@billunderhverv.dk, then you can come along as a guest to an optional event if there is room.
