Detail at eye level

Personal and handheld sparring for you who would like to get started with your own shop, webshop or restaurant in Billund municipality.

A solid foundation is important so that you can build a good and healthy store and perhaps a webshop.
Therefore, it is a very good idea to invest time in the initial investigative phase and seek advice.

At Billund Erhverv you will find business developers who are ready with targeted help and guidance.

Detail at eye level is a local and handheld development concept where you can pick from all the shelves and get sparring and advice from professionals.

Detail at eye level

The aim of Retail i eye level is to help new shops and entrepreneurs get started, and to ensure that they get the best conditions for success with their business.

It is a local and handheld development concept where you can get sparring and advice from local professionals.

The goal is to help create the next generation of retail businesses in Billund municipality and to support those who want to try their hand as entrepreneurs. The help offered to Comene stores is targeted and adapted to the individual store.

Retail at eye level has been developed by Billund Erhverv in collaboration with Grindsted Trade og Billund Trade Association.

The retail compass

The retail compass consists of 8 "post-its" that you can pick freely.

In this way, we can tailor a hand-held process for you, where we focus the business development on exactly what you need.

There are many things that you have to deal with; location, assortment, concept, etc. And here, existing retailers can contribute with great knowledge and sparring, and this is what we would like to pass on to you as a new entrepreneur.

You will have the opportunity to:

  • Handheld individual sparring and development.
  • Local retailers - and business leaders on your company's journey completely free of charge from the start.
The retail compass

- for those of you who want to get started with your retail business.

  • Hand-held business development with extensive local experience from the retail industry.
  • Handheld sparring on start-up and placement.
  • Strategic advice at eye level.
  • Personal dialogue about management and personal development.
  • Advice on concept development, adapted locally according to demand.
  • Mentor, with extensive local retail experience and extra time for hands-on dialogue.
  • Advice on investors and local property owners

Get help from experienced local retailers to get your business off to a good start.

Where should you place your business and how do you get off the ground?
Get help to get off to a good start with the right location and the right start time.

Get advice about your business concept and whether it is adapted to local demand.

Get a 1:1 dialogue about leadership style and how you can develop yourself as a leader.

Get advice at eye level. Local traders give you advice that is easy to understand.

You can get help in finding owners of rental properties that would be good locations for your business.

Get help finding potential investors who might be interested in helping you start your business.

Connect with a local mentor with extensive retail experience who can be on the sidelines.


We are passionate about helping new shops and webshops get started

Contact us if you are thinking of starting your own business or if you are already in the business. It costs nothing, it is completely non-binding, and we treat all inquiries confidentially.

Free membership of Billund Erhverv

If you join Billund Erhverv as a newly started entrepreneur, you get the first year as a member completely free. You are not committing to anything, and can unsubscribe at any time.

Marianne Hestbech Witte

Marianne Hestbech Witte

Business developer

+45 (44)145 550

"Marianne is our strong local capacity in relation to sales, marketing, business development of retail, tourism and entrepreneurship. 

She comes with a solid background with over 25 years of experience as a freelancer and from various agencies, where she has worked with outreach sales, development of retail concepts, tourism and business development. 

You meet Marianne on a daily basis in our startup environment and business office at Kløvermarken, and she helps with guidance and sparring of entrepreneurs throughout Billund municipality. Marianne meets you at eye level, quickly sees through a problem and comes up with solutions that are understandable, and with a sharp compass for online and graphic communication, which must ensure sustainable companies."