Through the Future Talent Denmark project, Billund ErhvervsFremme has collaborated with three international students from SDU, who have worked on the problem for three days. "How do we attract international talent who are already in Denmark to the companies in Billund Municipality".
Cadma, Hazhan and Muhammad were given free rein to approach the task in the way they thought made the best sense, and they chose to take as a starting point the group of students who are in higher education in Denmark.
So what can you as a company in Billund municipality do to attract the talent?
Based on interviews with both fellow students and internationals who have already moved to Billund, the three came to the following, which according to them will be able to get students to apply to Billund.
"Students in higher education today are often told that they must find their next job through LinkedIn, and that is why this platform the students orient themselves towards, and this is where they find the job postings they find interesting - or rather they said companies, they find interesting. The students at e.g. the engineering educations know well that they are sought after, and it is only natural for them to make demands on not only job content, but also the company's values, work environment, focus on sustainability, etc. When the company has made itself interesting to the potential new employee, they students emphasize that they think our area has a lot to offer them, such as beautiful nature, good space, an international airport and an international environment. ”
So the answer to our question about how we attract international talent to work in Billund municipality, must be found in the local companies and their attempts to attract new employees through i.a. Linkedin. Not only by focusing on the job content, but also on the values in the company - backed by general information about what opportunities there are in the area to live an active, safe and preferably international life, from which it is easy to get out into the world.
The three students themselves spent a day in Billund together with Settlement Coordinator Marianne Thomsen from Billund ErhvervsFremme, and they were all three very ready to move to the area IF the right job presented itself. "We have already moved to Denmark, so we are not afraid of another move in Denmark," they said. They were particularly attracted to having an international airport close by and that there was potentially an opportunity to have their children in an international school.
At Billund ErhvervsFremme, we have a strong focus on attracting and retaining qualified labor, therefore it was important for us to participate in Future Talent Denmark, which Work-Live-Stay facilitates in 2021 and 2022.
The project involves associating three international students with a company that will work on a problem chosen by the company within three days. The purpose of the project is both to create contact between students and companies and to let companies sniff out what it means to have international employees.
The three students who were affiliated with Billund ErhvervsFremme all come from SDU in Kolding and Sønderborg, respectively, and study marketing, mechatronics and electronics, and they are themselves in the target group that many of our local companies want to hire more employees from.
Here you can read more about Talent for Denmark, or Future Talent Denmark
