Tourism plays an important role in Billund Municipality. With several million visitors every year Billund is an attractive location for companies within the sector of leisure economy. Guests are already visiting the area for day trips, short breaks or stopovers and Billund Business works strategically to develop the tourism industry and make people stay a little longer.
The connectivity is great. Visitors can arrive by plane from more than 540 destinations in the world to Billund Airport – or by a well-connected road network.
The story of Billund as a tourist destination is the story of playfulness, innovation, and design. It is the story of The LEGO® Group as a true local pioneer, now world-famous for its innovative approach to playfulness and learning. As a company you will tap into a remarkable tourism community and become part of a network of well-positioned international companies as well as startup clusters.
With several world-famous tourist attractions already on the map, you will reap the synergies of the renowned fun parks, cultural sights, and leisure activities. You will have access to the eco-system of tourists visiting the Billund area and you will embark on the true growth journey of the tourism industry in Billund.
Located in the heart of Denmark, Billund is close to rolling waves, Michelin-starred restaurants, cultural hot spots and several tourist attractions. As part of the LEGOLAND® Billund Resort initiative, 15 of these attractions are collaborating on marketing activities to make Billund a must-see destination in Denmark.
LEGOLAND® Billund Resort is a collaboration between tourist attractions located throughout the region of Southern Denmark. By collaborating strategically to develop the tourism industry, it is possible to co-create attractive opportunities for companies, entrepreneurs, employees – and of course, the visitors.
Billund Municipality supports an ambitious business environment and is eager to create the foundation for companies to grow. With positions of strengths within the areas of DESIGN & INNOVATION as well as PLAY & LEARNING, Billund Municipality is keen to support the growth journey of companies within the leisure economy and has laid out land for future companies ready to invest in tourism, leisure economy and supporting industries.
The tourism businesses in Billund are well-known for a high degree of brand value, innovation, creativity, and a strong focus on behavioral design. Collaboration has been initiated across companies and industries, and the concept Capital of Children combines knowledge of play and learning with design and innovation methods.
The tourism industry and Billund Municipality have a joint ambition to support a greener and more sustainable tourism sector. Billund has visions and strategies for a sustainable development and this goes hand in hand with the ambitions of expanding Billund Airport, and the tourist attractions' ambitions of becoming more sustainable.
Companies supporting the green transition of the tourism industry are key in taking the transition to the next level.
When investing in Billund your company also makes the choice of investing in an activity-based and family-friendly tourism environment. When it comes to family-friendly places, you will have a hard time finding a more amazing place than Billund. Billund Municipality has a strong tourism identity, which is well-known both nationally and internationally. With Denmark's second largest airport located just outside the city center and a wealth of recognized attractions and a business-oriented focus on tourism development, the Billund area is an obvious place to work with tourism.
Billund is located in beautiful nature of Central Jutland. The city is vibrant, yet modest, with an international atmosphere and lots of opportunities for families to settle down. With many expats living in and around the city, Billund Business offers relocation services for expats coming to Billund and will be ready with guidance and support for individuals and families who want to move to Billund Municipality.
If you want to know more about the potential of developing your business in Billund, please contact Billund Business and let us help you build your business case in Billund Municipality.
We will put together the right team for you and will assist you with business insights and our expertise about land and property, networks, match-making, recruitment, and our services for newcomers.
Josefine is currently studying to become a Service and Experience Economist with a specialization in event management, where she will start a top-up in Innovation and Entrepreneurship this summer.
She primarily helps with communication tasks, including SoMe, updating the website and digital marketing. She also helps where she can, within her areas of expertise.
Josefine has extensive experience in the service and tourism industry, where she has acquired several experience-based skills - including how to best communicate to different target groups, as well as the ability to get a team to lift together. She has recently worked with PR, where she has created content for press releases, SoMe and much more.
Julie expertly manages our communication.
She has several years of experience in external communication, website development, and digital marketing through newsletters, social media, and web content.
Julie is structured, efficient, and has a keen eye for detail. As an experienced copywriter, she creates engaging content for the target audience – from press releases and newsletters to social media posts, website content, and compelling storytelling.
Marianne has extensive knowledge of workforce needs, recruitment, and retention. She maintains close dialogue with our companies on connecting with students and leads our local HR network for member companies.
Marianne has daily contact with potential and new immigrants looking to settle in Billund Municipality for work. With many years of experience in both the private and public sectors, she specializes in recruitment, training, and upskilling of employees.
Marianne is available to assist companies with international recruitment, helping to convey what may not always be captured on a website or in writing to potential recruits from around the world.
Marianne is our strong local expert in sales, marketing, and business development within retail, tourism, and entrepreneurship.
She brings a solid background with over 25 years of experience as a freelancer and at various agencies, where she has worked on outreach sales, retail concept development, tourism, and business development.
You will meet Marianne daily in our startup environment and business office at Kløvermarken, where she provides guidance and support to entrepreneurs across Billund Municipality. Marianne engages with you on a personal level, quickly identifying challenges and offering clear, actionable solutions. With a sharp focus on online and graphic communication, her goal is to ensure sustainable business practices.
Paul-Erik holds a Master of Science in International Marketing and has many years of experience as a marketing manager in large B2B and B2C companies, including manufacturing and the tourism industry. This has provided him with strong commercial expertise. Additionally, Paul-Erik has spent 10 years as an independent consultant for SMEs.
His focus areas at Billund Business include business development, entrepreneurship, and mentor and investor networks.
Lars brings a strong background in business development and a deep understanding of the business promotion system. With his commercial expertise, you can expect strategic sparring on development and growth.
He has 11 years of experience as an owner-manager and has held director-level positions in several companies.
Lars' areas of focus include business development, green and sustainable transition, digitalisation, competence development, and strategy. He is certified in various business development tools, including The Growth Wheel®.
If you need advice on developing your business, Lars is just a call away.
Marie holds the leadership position in the association, setting the direction in collaboration with the board of directors, and is closely involved in the association’s daily operations and development.
She is responsible for developing the association's strategic initiatives, prioritizing dialogue and networking with members and other key partners who contribute to growth and development in Billund Municipality.
Marie has extensive experience in organizational and business development, change management, sales, strategic communication, as well as network development and facilitation.
You become an A-member with the right to vote if your company is located in Billund Municipality.
You become a B-member without the right to vote if your company is outside Billund Municipality, but you get the same opportunities for exposure and participation in network activities and events.
Are you unsure whether a membership with Billund Business is right for you? Attend one of our upcoming events as a guest and see for yourself.
Contact us on info@billunderhverv.dk, then you can come along as a guest to an optional event if there is room.