Billund ErhvervsFremme develops tourism
Billund Municipality is the Capital of Children and one of Denmark’s strongest tourist municipalities with worldclass attractions. From 2008-2019 we have experienced an explosive approach of overnight tourists from both home and abroad (from 480,000 to 1,424,000 nights). Every year more than 2 million tourists visit the attractions that are in the municipality of Billund – for example. LEGOLAND, LEGO House, Lalandia and the cultural and nature experiences that the municipality also offers.
Tourism is one of the largest industries in the municipality of Billund and still has considerable growth potential. According to VisitDenmark’s report “The Economic Importance of Tourism in the Region of Southern Denmark, 2014”, tourism in Billund municipality created 1,552 full-time jobs already in 2014, which corresponds to 8.8% of total employment in the municipality.