Can the freight solutions of the future be found in less than 32 hours?

The transport and logistics industry is constantly evolving, but continues to struggle with waiting times, cumbersome processes and increasing complexity. That's why ideas and big thoughts are given free rein when Billund Airport Innovation Hub holds a hackathon at Billund Airport on Wednesday and Thursday.

Three leading tech companies, Manyone, myPallet og Oxygen, will meet on Wednesday morning at Cargo Center Billund for a 32-hour hackathon to develop and optimize a number of key challenges in the transport industry.

A hackathon is an intensive innovation process where different professionals meet and work together for a limited period of time to find solutions to specific problems.

The goal for the participants is to develop groundbreaking concepts that will strengthen Billund Airport's cargo operations and create new opportunities for efficiency and digitalization. At HACKATHON 2025, the three tech companies will find solutions from November 26 to 27 on how to reduce waiting times and peak loads in the cargo center, and how administrative processes can be digitalized to minimize paper handling.

"It is not unusual for us to experience peak loads for the delivery of goods by truck at Cargo Handling Billund Airport. This can create pressure on efficiency, the environment and the working environment, and this is a premise that we would like to see changed. Therefore, we hope that during the 32 hours we can get many good ideas and solution proposals on the table, which can be implemented in everyday life and which, hopefully, will create great value for our customers, for us and for our entire industry,” says Nicolai Krøyer, Director of Cargo Handling Billund Airport.

Collaboration on innovation
HACKATHON 2025 is part of the Billund Airport Innovation Hub and is organized in collaboration with Billund Airport, Blue Water Shipping, the Danish Triangle Area, Airport Hotel Billund and Billund Erhverv.

When the clock strikes 10 on Wednesday morning, participants will be welcomed by Marie Skov Lillelund, Director of Billund Erhverv, who will set the stage for the program and purpose of HACKATHON 2025.

Afterwards, Mads Thimmer, CEO and co-founder of Innovation Lab, and Steffan Laugaard Nielsen, Digital Innovation Lead at Blue Water Shipping, will present the format of this year's hackathon and give participants an insight into the structure and expectations. Billund Airport will then review the case that the participants will work on, which will form the framework for the next 32 hours.

"In the transportation industry, there is a "There is great and untapped potential in, among other things, the digitalization of document management and the optimization of transport time. With optimal solutions, actors will have the opportunity to gain real-time insight into the processes, fewer errors will occur and the exchange of information will be easier. This year's participants will have direct access to professional employees from Billund Airport, Blue Water Shipping and HT Transport & Spedition and we hope that on Thursday afternoon we will see a number of thought-provoking and innovative presentations from the participants," says Marie Skov Lillelund, director of Billund Erhverv.

Problem-solving expertise and diverse professional understanding
The three tech companies Manyone, myPallet and Oxygen are participating in this year's hackathon.

Manyone specializes in strategic design and technology, combining business strategy, creativity and emerging tech to help companies transform and shape the products, services and user experiences of the future.

myPallet is known for its digital platform that makes transport and packaging management paperless, efficient and traceable – from track & trace and digital waybills to full packaging overview in real time.

With its expertise in digital innovation, e-commerce, software development, UX/design and cybersecurity, Oxygen will be able to contribute to creating solutions that support business-critical goals, optimize user experiences and strengthen customer relationships.

"Blue Water Shipping and Billund Airport have identified some key challenges – and the potential is enormous. If we find solutions that can be implemented in everyday life, it will create great value for us and for the entire industry. It is about how we can together push innovation in the transport and logistics sector and at the same time achieve better efficiency, stronger competitiveness and a greener footprint,” Nicolai Krøyer, Director of Cargo Handling Billund Airport.

Facts:
The hackathon is part of the Billund Airport Innovation Hub and is organized in collaboration with Billund Airport, Blue Water Shipping, the Trekantområdet Danmark, Airport Hotel Billund and Billund Erhverv and will be held at Cargo Center Billund, Stratusvej 12, 7190 Billund from 10:00 a.m. on November 26 to 27 at 4:00 p.m.

Pitches and presentations of the participants' cases will take place on Thursday, November 27th from 2:30 PM to 4:00 PM.

Also in November 2022, 70 technology students and startups from all over the country made the pilgrimage to Billund Airport to participate in the Future of Logistic's Hackathon 2022.

Josefine is currently studying to become a Service and Experience Economist with a specialization in event management, where she will start a top-up in Innovation and Entrepreneurship this summer.

She primarily helps with communication tasks, including SoMe, updating the website and digital marketing. She also helps where she can, within her areas of expertise.

Josefine has extensive experience in the service and tourism industry, where she has acquired several experience-based skills - including how to best communicate to different target groups, as well as the ability to get a team to lift together. She has recently worked with PR, where she has created content for press releases, SoMe and much more.

Julie manages our communications and marketing.

She has experience in external communication, building websites and digital marketing via newsletters, social media and web content.

Julie is structured, efficient and has a sharp overview. She creates content that engages the target audience – from press releases and newsletters to social media posts, website content and telling a good story.

Marianne has extensive knowledge of workforce needs, recruitment, and retention. She maintains close dialogue with our companies on connecting with students and leads our local HR network for member companies.

Marianne has daily contact with potential and new immigrants looking to settle in Billund Municipality for work. With many years of experience in both the private and public sectors, she specializes in recruitment, training, and upskilling of employees.

Marianne is available to assist companies with international recruitment, helping to convey what may not always be captured on a website or in writing to potential recruits from around the world.

Marianne is our strong local expert in sales, marketing, and business development within retail, tourism, and entrepreneurship.

She brings a solid background with over 25 years of experience as a freelancer and at various agencies, where she has worked on outreach sales, retail concept development, tourism, and business development.

You will meet Marianne daily in our startup environment and business office at Kløvermarken, where she provides guidance and support to entrepreneurs across Billund Municipality. Marianne engages with you on a personal level, quickly identifying challenges and offering clear, actionable solutions. With a sharp focus on online and graphic communication, her goal is to ensure sustainable business practices.

Paul-Erik holds a Master of Science in International Marketing and has many years of experience as a marketing manager in large B2B and B2C companies, including manufacturing and the tourism industry. This has provided him with strong commercial expertise. Additionally, Paul-Erik has spent 10 years as an independent consultant for SMEs.

His focus areas at Billund Business include business development, entrepreneurship, and mentor and investor networks.

Lars brings a strong background in business development and a deep understanding of the business promotion system. With his commercial expertise, you can expect strategic sparring on development and growth.

He has 11 years of experience as an owner-manager and has held director-level positions in several companies.

Lars' areas of focus include business development, green and sustainable transition, digitalisation, competence development, and strategy. He is certified in various business development tools, including The Growth Wheel®.

If you need advice on developing your business, Lars is just a call away.

Marie holds the leadership position in the association, setting the direction in collaboration with the board of directors, and is closely involved in the association’s daily operations and development.

She is responsible for developing the association's strategic initiatives, prioritizing dialogue and networking with members and other key partners who contribute to growth and development in Billund Municipality.

Marie has extensive experience in organizational and business development, change management, sales, strategic communication, as well as network development and facilitation.

You become an A-member with the right to vote if your company is located in Billund Municipality.

You become a B-member without the right to vote if your company is outside Billund Municipality, but you get the same opportunities for exposure and participation in network activities and events.

Are you unsure whether a membership with Billund Business is right for you? Attend one of our upcoming events as a guest and see for yourself.

Can the freight solutions of the future be found in less than 32 hours?

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Can the freight solutions of the future be found in less than 32 hours?

Share this article

Artikler's report

From idea to practice: AALEX – Airport Scheduling tests solution in Billund Airport Innovation Hub

Active year in Billund Erhverv – new members elected to the board

Your Easter holiday brain is a gift to hackers

Therefore, board work should be a top priority in SMEs

New Year's levee 2026

Josefine Gren Runge

Julie Josefine Schou Lauesen

Marianne K. Thomsen

Marianne Hestbech Witte

Paul-Erik Hensgen

Lars Gadgaard

Marie Skov Lillelund

Difference between A and B members

Guest