The Business Promotion Award 2025 was presented on Monday evening in connection with the Billund Business New Year's Eve, where 200 members and partners gathered. The award was presented to SPORT 24 Grindsted & Billund by Kenneth Dyrvig Bechmann from AL Sydbank.

The award was given for the company's drive, development and transformation in an industry that is changing significantly. In addition, the owners' commitment throughout the Municipality was noted - including their dedicated efforts at large and small events and the work to create community, unity and life in both Grindsted and Billund.

"Where others see challenges, SPORT 24 Grindsted & Billund sees opportunities. The company shows how local commitment, a strong partnership and great business acumen have created success that we in the local community can be proud of.,” was the motivation from the committee behind the Business Promotion Award.

In addition to the award ceremony, the evening offered presentations, networking and delicious food.

"The turn of the year is always a good time to stop, take stock and enjoy everything we can be proud of as an association. We look back on a year in which we have welcomed a large number of new members, and we have experienced a fantastic turnout for our events, networks, business development courses and much, much more. We succeed in this in a strong community with both companies, Billund Municipality and partners who support and contribute, and we would like to say a big thank you for that," said director Marie Skov Lillelund.

Chairman of the Board Sune Appel outlined Billund Erhverv's strategic direction for the coming years and Mayor Stephanie Storbank presented business perspectives in Billund Municipality 2026.

The evening also featured an inspiring lecture, as adventurer, storyteller and TV host on the program Zero stars, Morten Kirckhoff, took the participants on a journey of being brave, challenging and exploring boundaries and the unknown.

The New Year's Eve celebration put an end to the past year and provided a natural starting point for Billund Business's continued work with networking, collaboration and development of the business community in the new year.

The Business Promotion Award has been awarded since 2003 in recognition of special efforts that contribute to the development of business. The award is sponsored by AL Sydbank, Billund Municipality, JydskeVestkysten and Billund Erhverv.

See more pictures from Billund Business's New Year's Eve 2026 here.